- Invested time in something that, with hindsight, just wasn't worth it? - Overbid in an Ebay auction? - Sold stocks too late, or too early? - Taken credit for success, but blamed failure on external circumstances?
Dobelli believes that by knowing what our biases are and how to spot them, we can avoid them and make better choices - whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don't want in life, and how best to get it.
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